Finding a new way
In 2009 a financial crisis forced dr. Floris Knouwds (owner and CEO of Online Marketing Solutions) to explore new ways of helping his own (and other people’s) small businesses to survive and thrive.
Realistically appraising his abilities, taking his interests into account, and following his passion, he started to explore the world of online marketing. Though the complexities of the online world presented him with huge challenges, he stuck to his new course. He focused not on building or designing websites, but on effective internet marketing.
It was information from Harvard University, real research done on search behaviour of people browsing the internet, and training from successful internet marketers that informed his decisions on how he was going to do internet marketing.
It led him to study and find ways to effectively market (promote) small and medium businesses on the onternet, focusing on the following:
Online marketing based on Solid Research Foundations
Before any work is done for a small or medium sized business, a lot of research is done. On the one side the necessary research is done to understand the business: it’s clientele, services, products, processes and challenges.
On the other side careful research is done on the keywords that will bring this business more customers, the challenges that have to be overcome to promote this business to Google and the seearch behaviour of people looking for the products and services of the specific business.
Online Strategies focused on getting new customers
Having a website is not seen as a goal in itself. It is only seen as a strategy to build the brand and visibility of your business. If it does not perform in helping you create a growing customer base it is not worthwhile.
That is why we design strategies that will fit your business – both in terms of it’s content and price. And websites that is effective in achieving it’s goal. In the end succus (to us) means helping your business survive and thrive. In any economic climate.
Online Marketing as a long term process of building your business
People often seek quick fixes. Even when they have successfully failed in their business. Then they turn to internet marketing as a way of repairing theur failure. Only to fail again.
Online marketing is best utilized when seen as a long term venture, when it is budgeted for properly and when it is constantly given attention. The internet world (and Google’s search logaritms) change almost daily. By taking this into account an ongoing strategy can be created – one that keeps up with the changes in online marketing.
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